The Therapist has become the first Sierra Leonean artist to hit over 500,000 YouTube views on a single music video with his trending song ‘Nack’. All thanks to TikTok!
The Therapist, real name Jacob Evangelista, has become one of the most followed Sierra Leonean TikTokers with over two million followers and probably the second-most famous Sierra Leonean TikToker behind Peter Komba, a friend of his. The song ‘Nack’ became an instant hit on TikTok during its first week of release receiving positive reactions from music lovers all over Africa and the world at large.
The song also gained the attention of many famous African celebrities like Mr Ibu who did a video of himself dancing to the song when he was admitted to the hospital for poisonous substance.
Nack is the first Sierra Leonean song to have over 40 million views on TikTok with over 200K videos contributed, the first Sierra Leonean to have over 800K streams on all streaming platforms in its first 20 days, and amongst the top five songs on Boomplay and TikTok in its first two weeks.
The music video of the trending song was released on the 9th of June 2022 and has since gained over 500,000 views in less than two weeks – the first Sierra Leonean music video to achieve this.
The mid-tempo soundtrack was released three months ago and has become one of the top trending sounds on TikTok due to its nicely composed vocals and sound. The Therapist infused some unique and genuine creativity in his vocals, which has been making a serious impact.
Masterkraft, one of the most talented and best music producers from Nigeria is the mastermind behind the production of Nack, as he blesses the soundtrack with so much quality sound and fitness.
TikTok has also paved the route and opened the door for all young talents who, in the pre-COVID era, could not enter the world of art through production businesses. Young people have been able to use this platform to create their artworks, such as composing music, choreographing a dance, writing lyrics, and even reenacting comedic situations and movie sequences. All of these items became available not only to artists but to ordinary people as well, allowing them to demonstrate their artistic ability to a virtual audience. As a result, a new generation of artists has emerged who were previously unaware of their abilities.
This has ushered in a new era of content creation, whether for enjoyment or economic gain. African musicians like CKay have been one of the beneficiaries of the platform.