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UNDP Sponsors Delivery Service Startup To Train Bike Riders On Digital literacy

In a groundbreaking initiative aimed at revolutionising courier services and e-commerce in Sierra Leone, a comprehensive training program on the use, efficacy, and potential impact of the SENME app has been done with about a dozen bike riders in Freetown. The initiative, funded by the United Nations Development Programme (UNDP), is being hailed as a commendable effort to empower Small and Medium-sized Enterprises (SMEs) and foster economic growth in the country.

SENDME, a cutting-edge ride-hailing and delivery startup, connects customers with vetted bike riders, ensuring swift and secure deliveries. The training program aims to familiarise bike riders with the app’s features, order management, customer interaction, safety protocols, and the nuances of navigating the app seamlessly, emphasising precision in customer service and safety protocols.

“At SENME, we believe in the transformative power of technology. This training program, made possible by the support of UNDP, not only enhances the capabilities of our bike riders but also contributes significantly to the growth of courier services and e-commerce in Sierra Leone. We are not just delivering packages; we are delivering progress and opportunities for our communities.” – Emmanuel Francis Lahai, CEO & Founder, SENME.

UNDP’s investment in this initiative signifies its commitment to bolstering SMEs in Sierra Leone.

“Supporting projects like SENME aligns with the mission to foster sustainable economic growth. This initiative is not just about technology; it’s about empowering ourselves. By providing riders with the tools and knowledge they need, we are enhancing the entire e-commerce ecosystem in Sierra Leone. This initiative uniquely positions SENME as a catalyst for economic growth, and the impact will be felt by both businesses and consumers. ” – Nabil Ajami.

As Sierra Leoneans gain easier access to goods and services, it is anticipated that the economy will witness a surge in commercial activities, thereby boosting local businesses and fostering economic development.

Speaking on behalf of the trainees, Karifa Thoronka, praised SENME for organising this training;

“Participating in the SENME training has been a game-changer for me and my fellow riders. The skills and knowledge we gained not only make us better riders but also empower us to provide top-notch services to our customers. SENME has truly transformed the way we operate, making deliveries faster and more efficient. I am deeply grateful to UNDP for investing in our training and for their invaluable support. Together, they are not just changing our lives as riders but also elevating the entire courier service in Sierra Leone. Thank you for believing in us and giving us the tools to thrive in this ever-evolving industry.” Karifa Thoronka; Leader of Cohort.


This collaboration between UNDP, SENME and local bike riders stands as a testament to the potential of public-private partnerships in driving positive change. With the newfound skills and expertise of these bike riders, it is envisioned that we can cascade these trainings down to other riders especially those in the rural areas.

The future of commerce and trade in the country appears promising, inspiring hope and optimism among entrepreneurs and consumers alike.

Abu Bakarr Jalloh

Abu Bakarr Jalloh is a Sierra Leonean content writer, author, Neo Pan-African and founder of The African Dream, an online platform for inspiring, positive and compelling African stories. Contact: WhatsApp: +23276211583

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